Ecommerce simplified

Websites for bike shops like yours.

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Actively grow sales at your bike shop. This is how modern retail works.

Saved our business

"To say we are delighted about deciding to work with Smartetailing would be an incredible understatement. The team had our new website and web store up and running in five days! Since then we’ve been serving our community with online sales and have kept the cash flow rolling. And now we see how this will be a permanent fixture for our business. Best service you can imagine!"

Lester Binegar

Lester Binegar

University Bicycles

University Bicycles

We have seen significant sales growth.

"We grew by 145% last year in online sales. Since we dedicated someone full time to the website we have grown 400% compared to the same 3 month period of the previous year."

Deanna Dolce

Deanna Dolce

Wheel Sport Bicycles

Wheel Sport Bicycles

Powerful integrations!

"The Smartetailing platform integrates beautifully with what we do in store complimenting the brick and mortar way of doing things that we all love. They have great advice on how to transition into the world of ecommerce."

 Chris Cousineau

Chris Cousineau

Sweet Pete's Bike Shop


Leveraging supplier inventory creates more sales.

"Because of Supplier Sync we’re getting many more orders per week than before we had this service. Just today we got a $50 order for a CycleOps accessory that we didn’t have in the store yet was available from our suppliers."

Charlie McCorkell

Charlie McCorkell

Bicycle Habitat

Bicycle Habitat

A great partner

“We are grateful for the expertise, willingness and positivity of the group at SmartEtailing. They really are a partner for us at Richardson Bike Mart. From the website to processing orders to guidance and being a sounding board for strategy of new initiatives in our business, they are always willing to do what they can to help us be successful. Great team!”

 Michael Tenbusch


Richardson Bike Mart

Richardson Bike Mart

Online and offline, it’s a good customer experience!

"We worked with SmartEtailing to develop a completely unique website that embodies Landry's brand and provides an online customer experience that both supports and enriches our in-store experience. Updated inventory availability is as important online as it is in-store. Our product catalog makes the transition for customers seamless, no matter how they choose to shop with us."

Jack Johnson

Jack Johnson

Landry's Bicycles

Landry's Bicycles

ROI the first day!

"The new website is working already after just going live yesterday. A customer went on the website, looked at what we had in stock. Came in an hour later and bought a $700 bike with $500 in accessories before the store even opened. Virtual high fives!!!"

Shawn Fitzpatrick

Shawn Fitzpatrick

Oxygen Bike Co

Oxygen Bike Company

#1 provider of bike shop websites

1000 +

Bike Shop Websites

300 +

Marketing Clients

400 +

Brands In Catalog

60,000 +

Bike Catalog Products

30 +

Supplier Integrations

The Benefits of a Shoppable Website

Show local cyclists your products, pricing, and availability online. Allow your loyal customers to buy from your bike shop when and how they want.

Attract customers to your bike shop

Attract Local Cyclists

Mobile Selling

Click + Collect Selling

Leverage Supplier Inventory

Integrate With Suppliers

Make shopping easy with online

Make Shopping Easy

Capture Online Sales

Grow Online Sales

Your Store is Always Open

You Are Open 24/7

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With a single partner, bike shop owners can meet all of their website and marketing needs.

Bike Shop Websites Attract Local Shoppers

For bike shops looking for a modern retail experience.

The most advanced bike shop website available:

  • 60,000+ cycling products prebuilt and shoppable
  • Local inventory and pricing displayed automatically
  • Integrated with suppliers for inventory and drop ship
  • Modern designs that are mobile-friendly and effective
  • Customize for your brand with easy self-serve tools
  • Search-optimized to attract local cyclists
  • Powerful technology for a low monthly fee
Attract local shoppers

Bike Shop Marketing to Grow Your Sales

Optimize your website and grow your business.

Marketing to keep your website looking and working great:

  • Website pages for your products and services
  • Homepage graphics to influence shopper behavior
  • Seasonal content to keep your site fresh and professional
  • Search Engine Optimization (SEO) attracts local buyers
  • National promotions from cycling brands on your website
  • Creative services just for your business
  • Custom websites to maximize the power of your brand
Grow sales at your bike shop

Cycling Integrations Power Your Website

The cycling industry’s commerce and data integration hub.

Keep pace with a fast-changing retail world to grow:

  • Local pricing and availability from your point of sale
  • Brand and supplier integration to offer expanded selection
  • Partnership with key distributors for drop shipping
  • Powering Buy Local Now to enable cycling brands to show your local inventory on their brand website to deliver qualified shoppers or direct sales to your business
Power your bike shop websites with integrations
Display of bikes in a bike shop

Download White Paper


A mobile-friendly website is an absolute must-have for independent bike shops who want to maintain, or grow, their business. You will learn:

  • What mobile-first web design is
  • How it can help your business
  • Tips and best practices for optimizing your site for mobile


Buy Local Now™ is a real-time product locating technology provided by SmartEtailing that connects ready-to-buy consumers on brand websites with local stocking retailers. It offers consumers same-day product availability and enables the specialty channel to compete more effectively with national chains and Amazon.

Register Your Business