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Actively grow sales at your bike shop. This is how modern retail works.

Like having a virtual marketing director

"Being a small business owner I have to cover so many aspects of the business. Having SmartEtailing watch over our website and online store gives me peace of mind that it is always current and looking professional. One thing I can check off my list without having to worry about!"

Kelly Aicher

Kelly Aicher

Bike Gallery, Portland, OR

ROI the first day!

"The new website is working already after just going live yesterday. A customer went on the website, looked at what we had in stock. Came in an hour later and bought a $700 bike with $500 in accessories before the store even opened. Virtual high fives!!!"

Shawn Fitzpatrick

Shawn Fitzpatrick

Oxygen Bike Co

Online and offline, it’s a good customer experience!

"We worked with SmartEtailing to develop a completely unique website that embodies Landry's brand and provides an online customer experience that both supports and enriches our in-store experience. Updated inventory availability is as important online as it is in-store. Our product catalog makes the transition for customers seamless, no matter how they choose to shop with us."

Jack Johnson

Jack Johnson

Landry's Bicycles

Leveraging supplier inventory creates more sales.

"Because of Supplier Sync we’re getting many more orders per week than before we had this service. Just today we got a $50 order for a CycleOps accessory that we didn’t have in the store yet was available from our suppliers."

Charlie McCorkell

Charlie McCorkell

Bicycle Habitat

#1 provider of bike shop websites

900 +

Bike Shop Websites

300 +

Marketing Clients

400 +

Brands In Catalog

475,000 +

Active Catalog SKUs

30 +

Supplier Integrations

The Benefits of a Shoppable Website

Show local cyclists your products, pricing, and availability online. Allow your loyal customers to buy from your bike shop when and how they want.

Attract Local Cyclists

Click + Collect Selling

Integrate With Suppliers

Make Shopping Easy

Grow Online Sales

You Are Open 24/7

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With a single partner, bike shop owners can meet all of their website and marketing needs.

Bike Shop Websites Attract Local Shoppers

For bike shops looking for a modern retail experience.

The most advanced bike shop website available:

  • 60,000+ cycling products prebuilt and shoppable
  • Local inventory and pricing displayed automatically
  • Integrated with suppliers for inventory and drop ship
  • Modern designs that are mobile-friendly and effective
  • Customize for your brand with easy self-serve tools
  • Search-optimized to attract local cyclists
  • Powerful technology for a low monthly fee

Bike Shop Marketing to Grow Your Sales

Optimize your website and grow your business.

Marketing to keep your website looking and working great:

  • Website pages for your products and services
  • Homepage graphics to influence shopper behavior
  • Seasonal content to keep your site fresh and professional
  • Search Engine Optimization (SEO) attracts local buyers
  • National promotions from cycling brands on your website
  • Creative services just for your business
  • Custom websites to maximize the power of your brand

Cycling Integrations Power Your Website

The cycling industry’s commerce and data integration hub.

Keep pace with a fast-changing retail world to grow:

  • Local pricing and availability from your point of sale
  • Brand and supplier integration to offer expanded selection
  • Partnership with key distributors for drop shipping
  • Powering Buy Local Now to enable cycling brands to show your local inventory on their brand website to deliver qualified shoppers or direct sales to your business

Download White Paper


A mobile-friendly website is an absolute must-have for independent bike shops who want to maintain, or grow, their business. You will learn:

  • What mobile-first web design is
  • How it can help your business
  • Tips and best practices for optimizing your site for mobile


Buy Local Now™ is a real-time product locating technology provided by SmartEtailing that connects ready-to-buy consumers on brand websites with local stocking retailers. It offers consumers same-day product availability and enables the specialty channel to compete more effectively with national chains and Amazon.

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