Brand & Supplier Marketing

Life as a brand manager in the cycling industry is a challenge. You invest time, money, and creative energy into building marketing assets for your products and promotions. You have total control of your own marketing platforms, but effectively distributing your assets to your independent retailers and ensuring timely and on-brand implementation is a massive challenge. That's where SmartEtailing comes in.

Nearly 20% of the independent bicycle retailers in the US use SmartEtailing for their website platform, with coverage in every major metropolitan area. SmartEtailing clients are typically the most successful retailers in their market. These SmartEtailing websites are catalog enabled and integrated with local retailer inventories and supplier warehouses. We are uniquely positioned to help brands distributed marketing content with direct links to shoppable product catalogs, improving engagement by consumers in local markets through independent retailers.

We have a dedicated account manager specializing in helping brands identify the best way to partner with SmartEtailing on marketing projects. Through our proven process a marketing manager can identify potential reach and cost of marketing projects up front. Once a project is initiated, we take responsibility for project management and implementation. We treat brand managers as clients, delivering the type of customer service you would expect from an accountable marketing agency. Our retail marketing experts can help translate national campaigns into effective local marketing, while our design and development teams can implement branded campaigns appropriately and effectively for the retailers' digital storefront.

New product innovation drives sales for retailers and is crucial for brands to realize sales from new products. With product launches your team creates images, videos, features, and technology stories that play a crucial role in helping consumers connect with a new product. Often, there are marketing embargo dates to ensure that product launches coincide with national marketing initiatives. For a brand manager, coordinating the same assets and timing across hundreds of independent retailers is a monumental task. And this challenge certainly erodes the ability for brands and retailers to capitalize on local demand. SmartEtailing can solve this problem, with on-brand marketing launched on the right retailer websites at the right time. The individual items in the product launch will be displayed on retailer websites and will show local and national availability to reduce friction for consumers in the buying process.

Major sale events play an important role in retail marketing. Retailers commonly have spring, summer, and end-of-season sales. Those sales are most successful when they are supported by their primary bike brands. SmartEtailing is uniquely positioned to help brands implement on-brand sale marketing and discounted pricing for the right retailers at the right times. Or if your brand has a specific promotion to move specific products, we have the capability of supporting those initiatives in a similar way. There is simply no other partner better equipped to help brands support coordinate marketing efforts with local retailers.