Increase Store Traffic & Grow Sales
SmartEtailing offers direct mail to help independent bicycle dealers increase store traffic and increase sales. We provide powerful direct mail tools for successful bicycle retailers, providing return on investment tracking and expert marketing consulting. Direct mail marketing is effective and proven to bring customers into your store ready to buy. We work in partnership with our clients to develop personalized sale details and offers. We provide an unparalleled level of expertise in helping independent dealers market their local brand.
Custom Direct Mail Design
We offer completely custom designed mailers. Our team of talented designers can create a premium design that's sure to impress your customers. To keep your life easy we also design pre-formatted options that you can customize with unique lifestyle images, accent colors, text, and offers. We are happy to accommodate your requests at no additional charge.
Annual Direct Mail Schedule
|PROMOTIONAL & LOYALTY||ORDERS DUE||IN HOMES|
|Fall (End-of-Season)||August 31||August-September|
|PROSPECTING (EDDM)||ORDERS DUE||IN HOMES|
|Winter||Available All Year||3-4 Weeks After Order|
We recommend starting the direct mail order process 4-6 weeks prior to your desired in-home date to ensure timely delivery.
DIRECT MAIL PRICING
Promotional & Loyalty Mailer Pricing
Direct mail designed to drive store traffic and sales around specific sale events, product or service specials, or customer loyalty offers. SmartEtailing direct mail tactics are aligned with best-practiced used by national speciality and maintstream retailers.
|Coupon||1||1-3||1 (tear off)|
|1,000-2,499||$1.00 each||$1.40 each||$1.50 each|
|2,500-4,999||$0.90 each||$1.20 each||$1.30 each|
|5,000-7,499||$0.80 each||$1.00 each||$1.10 each|
|7,500-9,999||$0.70 each||$0.90 each||$0.95 each|
|>over 10,000||$0.60 each||$0.80 each||$0.85 each|
Prospecting Mailer Pricing
SmartEtailing uses the USPS Every Door Direct Mail (EDDM) program in order to help you target precise neighborhoods with offers and messages from your business to attract new customers.
|Over 60,000||$0.39 each|
Types of Direct Mail
SmartEtailing offers several categories of direct mail, each specifically designed to achieve success with their specific goal.
When you have a local or national sale event happening in your store, we recommend that you do what the nation’s best retailers do - send direct mail. For nationwide manufacturer promotions, SmartEtailing partners with brands to develop localized mailers that leverage national branding. For retailers with local sales, SmartEtailing can design unique local sale themes that have the same level of quality and appeal as a national campaign.
Loyalty Mailers (Plastic or Folding)
Customers shop your local competition and ecommerce stores for convenience, variety and bargains. You need to actively compete for a larger share of your customers' spending if you want to grow your business. That is why we developed Loyalty Mailers. This program encourages increased purchasing from your best customers by putting compelling offers with limited redemption windows into their hands at critical times of the year, giving them a reason to shop at your business. These mailers are not tied to a sale event. These mailers feature detachable coupon cards and are sent to your very best customers as a reward for loyalty.
Prospecting Mailers (EDDM)
Attracting new customers is essential to growing your business. You have very few tools at your disposal for attracting new customers that are measurable. SmartEtailing’s Prospecting Mailers saturate your target market with mailers highlighting your full-range of products for all types of cyclists. They feature coupons for product and service purchases. These mailers are designed to attract new customers so you can gain sales along with valuable contact information for future marketing.
More About SmartEtailing Direct Mail
You benefit from volume pricing because your mailing will print alongside hundreds of thousands from other dealers. Your mailing will be customized for your business and we'll ship at the right time for your promotion.
We integrate coupons into each mailing so you can easily and effectively measure your return on investment. Most campaigns feature barcode coupons to streamline your sales process. The more coupons customers bring in, the better the campaign.
Availability & Ordering
Mailers are available three times a year and are purchased on a per-promotion basis with no annual commitments. Mailers are available to ship anywhere within the 48 Contiguous United States.
For each promotion, we design pre-formatted options to compliment graphics for national campaigns. If you would like to change lifestyle images, accent colors or text, we are happy to accommodate your requests at no additional charge. We also offer completely custom designed sale themes as well. Click here to view direct mail design samples.
SmartEtailing prints and ships our mailers from a facility centrally located in Omaha, NE. This shipping map shows the projected delivery timelines to your market. We will work with you to select a ship date for your mailer.
100% prepay with a credit card is required for all orders under $5,000. Orders over that amount may qualify for our payment plan pending credit approval. All payments or deposits must be in-hand before artwork is submitted to the printer.
Determining Your Mailing List
When you sign-up, SmartEtailing will provide you with clear instructions on what data to export for your mailing list. SmartEtailing will clean your mailing list to determine the deliverable quantity. You may choose to mail to the complete list or sort the list to a specific quantity in order to meet a pre-defined budget.
How the Process Works
Complete the no-obligation sign-up form and a representative from SmartEtailing will contact you right away to talk about your project, customer data, and budget. SmartEtailing will help you determine an accurate and effective mailing quantity and finalize your campaign cost. Then SmartEtailing will efficiently collect the necessary information to make your campaign a success. We will do all of the work - putting you in an executive capacity so you can focus on the operational tasks such as ordering products, staff training and sale pricing required to make any promotion successful. Terms and Conditions