Using Custom Tags

Add specific code to your site to help you track traffic, link to other platforms, or display widgets such as email pop-ups or live chat software.

Get started by navigating to Marketing > Custom Tags.

Basic Settings

  • Adding a Home Page Title will show a different title in the browser tab than the normal title "Home."
  • Creating a Page Title Suffix will append that text to the end of every other page besides your home page.
  • Write a Meta Description to populate any pages on your site that don't have specific descriptions already on them in Page Settings.
    • This should be a good general summary of your business, similar to the Meta Description for your home page.
  • Meta Keywords are outdated, and no longer relevant for good SEO, you could fill this section out if you wish, but it doesn't increase your searchability.

Advanced Settings

Place additional code within the HTML for your site.

  • Add code to the Header Tags.
    • This is the most common location to place code snippets for email list pop-ups, live chat integrations and Facebook Pixel.
  • Add code to just inside the Body Tags.
  • Add code to just inside the Closing Body Tags.

Code must be properly HTML formatted to function within these areas. Double check to make sure your code is solid if you're writing it yourself.

Google Analytics

To add Analytics tracking to your site, click open the Google Analytics section of the page.

  • Paste the following code:



      (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),



      ga('create', 'UA-XXXXXXXX-X', 'auto', {'allowLinker': true});

      ga('require', 'displayfeatures');

      ga('require', 'linker');

      ga('linker:autoLink', ['',''] );

      ga('send', 'pageview');


  • Add your Tracking ID in place of UA-XXXXXXXX-X and save changes.
  • Data will start to flow in 24-48 hours to your Analytics account.