Google Analytics

Learn about your site visitors with one of the most powerful analytics applications out there.

Set Up

Adding Analytics to your site is easy.

  • In your SmartEtailing Site Manager, go to Marketing > Custom Tags > Google Analytics.
  • Find your tracking ID in Google Analytics.
    • Login, click Admin on the bottom right.
    • Click Property Settings in the middle pane and locate the Tracking ID.
  • Copy the code below and paste it into the Google Analytics box in your Site Manager.
  • Paste your Tracking ID in place of UA-XXXXXXXX-X, making sure not to delete the apostrophes around it.
  • Save Changes
<script>
  (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
  (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
  m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
  })(window,document,'script','//www.google-analytics.com/analytics.js','ga');
  ga('create', 'UA-XXXXXXXX-X', 'auto', {'allowLinker': true});
  ga('require', 'displayfeatures');
  ga('require', 'linker');
  ga('linker:autoLink', ['securecart.net','paypal.com'] );
  ga('send', 'pageview');
</script>

FAQ

I updated my script in SmartEtailing, why don't I see anything on my Analytics yet?

It takes about 24-48 hours for data to start populating in Analytics, give it some time

Does this script do conversion tracking?

Yes, but you also need to activate conversion tracking in your analytics account separately.

What things should I be tracking and paying attention to?

This is a massive and sometimes convoluted answer, but if you want to learn more about how to track things well in Analytics, you should complete the Analytics Academy.

This seems like a lot of things to keep track of on top of my normal business.

It can be! Our marketing team is happy to keep an eye on this for you and keep you informed on next best moves based on what our experts see happening on your site. Reach out to our marketing team today for more information