Manage Email Unsubscribes

Remove a customer's email address from Campaigns as requested to keep your lists healthy.

There may be an occasion where a customer will ask that you remove them from your email list. Keeping a healthy list full of customers that want to receive, open, and click your emails is a good thing!

Keep in mind, users will not be able to unsubscribe from emails triggered by transactions, only marketing tracks.

Unsubscribe Reasons

Below are the various ways a customer's email address can be unsubscribed from emails. One of these will appear next to each unsubscribed email address in the Dashboard.

  • Admin Manual Unsubscribe: A user with access to the Dashboard manually unsubscribed this email address.
  • MailChimp Unsubscribe: Customer unsubscribed in a connected MailChimp account.
  • Unsubscribe in POS: The customer record in the Point of Sale (POS) has designated that consent has not been given to email this customer.
  • Bounced Address: Email address was returned as undeliverable.
  • SPAM Report: Customer has marked an email as SPAM, and their address was automatically unsubscribed.
  • Admin Upload: A user with access to the Dashboard manually unsubscribed this email address as part of a bulk upload.
  • User Unsubscribe: The customer clicked the unsubscribe link in the footer of an email.

Unsubscribe a Single Email Address

If the customer for some reason can't unsubscribe themselves, here's how to do it for them inside the Dashboard.

  • Once logged in, go to: Customers > Settings > Unsubscribes.
  • At the top of the page, press the "Unsubscribe new email address" button.
  • Enter the email address to be unsubscribed.
  • Select the mailing group or groups from which they want to be unsubscribed from.
  • Press the "Save" button.

Unsubscribe Email Addresses in Bulk

If transitioning from one email marketing provider to Loyalty, you will want to upload your current unsubscribe list to comply with FCC guidelines.

  • Download a CSV file that lists your current unsubscribes.
  • In the Dashboard, go to: Customers > Settings > Unsubscribes.
  • Press the "Upload CSV" button.
  • Select the mailing group to unsubscribe your list from, or choose "All" to unsubscribe the list from everything.
  • Click "Select File" and choose the Unsubscribe list.
    • The unsubscribe list should be in a CSV format with a single column containing the email addresses and no header row.
  • Press the "Upload" button.

Download Your Current Loyalty Unsubscribes List

Update an Unsubscribed Email Address

In your Unsubscribes List, you will see how each email address was unsubscribed and the possible reason given.

To change an unsubscribed email address, click the Edit button that corresponds with their record, make the appropriate changes, and click Save.

Ensure Customers are Subscribed in Lightspeed

Make sure your customers can receive the emails you've created for them.

  • During checkout in Lightspeed, pull up the customer record, or create a new one, and click Edit.
  • Check the consent boxes for "Yes I have consent..." unlock the options, check "Email", and click Save. When the transaction is complete, the customer's email address will be added to your subscriber list and will be able to receive emails.

If these are not checked and the transaction saved, the customer is considered unsubscribed from emails. They will appear in the Unsubscribes list with the reason "Unsubscribe in POS".

For additional assistance or questions, feel free to contact us.