Promotional & Transactional Email Campaigns

Understand the different bulk email protocols and how they are used to communicate with customers in WorkstandIQ.

Overview

What is a Transactional Email?

Transactional Email Campaign Approval

Overview

• In an effort to protect consumers, email marketing has become strictly regulated over the years.
• Spam laws require all marketing emails, Promotional Emails, to feature an unsubscribe link and the sender's physical address.
  • Both required elements are automatically added to the footer of every promotional email to ensure compliance.
• These laws, however, do allow certain kinds of emails, Transactional Emails, to forgo these elements for increased deliverability.
  • They are sent under a different protocol that tells most spam filters that the email should be allowed.

What Is a Transactional Email?

• Transactional emails are a type of email sent to facilitate an agreed-upon transaction between the sender and the recipient.
• Transactional emails typically contain information a recipient wants or needs and consequently have very high open rates.
• Common transactional email use cases might include:
  • Purchase receipts
  • Account creation emails
  • Password resets
  • Account notifications
  • Social media notifications
• In the past, spammers have used transactional email protocols to bypass spam protection and take advantage of the high open rates.
  • This results in heavy penalties if a promotional email is sent as a transactional email because, without the unsubscribe link, the recipient does not have the ability to opt-out, out and does not have recourse without the sender's address.

Transactional Email Campaign Approval

• In order to help prevent transactional emails from going to the wrong recipients, we have implemented a light approval system that allows our Client Success team to give your transactional campaigns a final glance to make sure they are sent to the right people with the desired results.
• To request approval, create your campaign, and the emails within it.
• Click "Request Approval for this Campaign" at the top of the campaign's page.
• Once submitted, we will review the criteria and content and either approve the track or recommend changes to bring the transactional emails into compliance with the law.