What are other bike shops doing?
We are consolidating the most common operational pivots our customers are making to help you as you consider your options.
Limit hours or access
- Use website as sales tool to respect customer need for social distancing.
- Close showroom but keep service department open.
- Limit the number of hours each day the business is open.
- Limit the number of days each week the business is open.
- Accept appointments online or by phone for personal shopping.
- Allow a limited number of customers in the store at any time.
- Allow customers in entryway only. Sales team brings items to the customer at the front of the store. This limits the amount of cleaning and potential exposure.
- Offering free pickup and drop-off for service work over dollar threshold.
- Setup a tent in the parking lot for repair intake and sales transactions.
- Ask visitors to disinfect hands with free hand sanitizer at the door.
- Place tape on the floor to keep customers an acceptable distance from employees.
- Ask customers not to touch products
- Maintaining a 6 foot personal space to the greatest extent possible
- Closing physical store based on governmental restrictions on non-essential retail.
- Closing physical store, but keeping online store open.
- Obviously cleaning extensively in accordance with CDC recommendations
Visit Align with Restrictions on Retail Operations for communications tools.
Adjust website settings
- Update homepage to align with circumstances.
- Change 'in-store pickup' to 'curbside pickup' on their website.
- Activate shopping cart to accept online orders.
- Upgraded to Professional Package to ship products directly to customers' homes.
- Turn on direct fulfillment (drop shipping) from suppliers to expand e-commerce capability.
- Lower free shipping threshold to win more online sales.
- Offer local home delivery.
- Added live chat capability to website.
Events and group rides
- Most events and physical group rides are being cancelled.
- Host virtual group rides using software like Zwift Meetup.
- Host virtual challenges using software like Ride Spot.
- Suspending bike fitting services.
- Suspending bike rentals.
- Restricting apparel handling, close fitting rooms.
- Not accepting walk-in repairs.
- Eliminating cash transactions.
- Suspending public restroom usage.
- Ask customers to tag business in social posts about cycling.
- Promote gift cards as a way to support small businesses.
- Promote online ordering (home delivery and curbside pickup).
- Promote indoor cycling and smart trainers.
- Encourage customers to ride safely and offer solutions.
Use care in outbound marketing. Bike shops can be a cherished destination in this time of need, but consumer sentiment can swing wildly around businesses that appear to be profiting during difficult times. This is a challenging environment for marketing.