SmartEtailing empowers your bike shop to provide customers with an accurate, shoppable online product catalog that shows your in-store inventory and local pricing. We build and maintain an expansive online catalog that is exclusive to the cycling industry. These are robust product detail pages to help capture online searches with things like individual product images, description, specs and more. We enter over 18,000 products and 100,000 SKUs from over 600 brands annually.
Local availability and pricing are automatically refreshed on your SmartEtailing website to match your point of sale system. POS inventory data including; price, sale price, balance on hand, and balance on order is uploaded to your website at regular intervals and SmartEtailing's automatically adjusts items in your catalog. New items are added, old items are removed. Look at our compatible POS systems here.
Supplier Sync is an optional feature for SmartEtailing website clients that displays a supplier's catalog items in your SmartEtailing product catalog, and shows the stock status based on a supplier's inventory. This feature presents shoppers with an "endless aisle" of choices far beyond what a local retailer is capable of stocking. With Supplier Sync, the number of products displayed on your site can instantly increase by hundreds, possibly thousands. You and the consumer know that these are products that they can get quickly because the supplier has them in stock.
Supplier Fulfillment is an optional feature that enhances Supplier Sync by making it possible for suppliers to provide direct fulfillment for consumer orders placed on a qualified SmartEtailing retailer's websites. This tool allows retailers to sell product directly out of supplier warehouses while still making full margin as determined by the supplier. This "drop ship" feature with select suppliers helps consumers get the product they want faster with less overhead for the local retailer.
MAP (Minimum Advertised Price) Protection Service helps brands and retailers work together more efficiently to reduce operational costs, accidental pricing policy violations, and protect brand value. SmartEtailing has developed proprietary technology to facilitate MAP compliance within the SmartEtailing website network of independent bicycle retailer websites. This service is free to brands and retailers, automatically helping retailers avoid accidental advertised price violations and brands protect their products’ value.
Once you have activated the Shopping Cart, our Order Manager collects all the orders so you can process them. You are able to see a list of all new and pending orders, view individual orders, see the items you need to pull, and get shipping/billing info. You can set up order notices to send an email or text message to someone in your organization when an order has been placed. You also have the ability to export all of your orders for processing outside of the SmartEtailing platform.
You can provide promo codes for your customers. This includes various discount methods, each with unique options, expirations, and rules. You can also make each discount method active or inactive when you wish.
Our platform has the ability to accept payments on your website for orders placed online. SmartEtailing offers multiple options which you can configure for payment processing.
SmartEtailing's checkout process is configured to work with PayPal. To take advantage of this feature you must have a PayPal Business account connected to SmartEtailing's PayPal MarketPlace. PayPal gives your customers more options for completing their purchase with you.
You are able to customize messages that consumers on your website see. You can adjust the message that your consumers see for item availability, product source, shipping timeline, and during checkout. Customizing these messages helps
The click and collect purchasing option is changing the way consumers shop with retailers. It is the functionality that allows your customers to purchase online and pickup in-store. You see it everywhere. You see businesses like grocery and hardware stores investing in technology to make this easy, and marketing to attract new customers. SmartEtailing websites automate catalog content, inventory availability, and pricing updates. You can easily configure a local website and set your in store pickup options.
You are in total control of how you manage the shipping of your product. We have several setting and features that you are able to adapt to best fit your business. Establishing Shipping Zones allows you to set up shipping charges by geographic location. Creating several different Shipping Methods each with its own set of rules that calculate shipping charges based on the items in the shopping cart. Also, be sure to check out the store-to-store functionality of a SmartEtailing website under the Multi-Store Features section.
We realize that many of our customers have multiple locations. A SmartEtailing website has functionality built in that makes running a multi-location operation easier. Your website will leverage
Customer service is our number one priority. We have a team of full-time client support representatives ready to assist you with anything related to your SmartEtailing website. They are available by phone at, (303) 527-0676 ext. 1, during regular business hours (Monday - Friday
We offer different levels of support to take a new SmartEtailing website live. First, our team of marketing professionals can do all the steps necessary to get your website up and running for as little as $500. More advanced and customized options are available. SmartEtailing customer support team can also assist you and your team if you’d like to do this work internally using our self-serve tools.
It is important to keep tabs on how your website is performing and knowing who is visiting
We take helping independent bicycle retailers very seriously. We keep up on cycling industry trends along with the changing landscape of the retail industry. Our goal is to continue to develop and deliver tools that help deliver traffic to your store and website. We regularly publish informative blog posts about websites,
All we do is work with bike shops and the brands/suppliers that support the IBD network. We offer an unmatched level of relevant consultation and expertise in how the bicycle industry supply chain functions.
SmartEtailing is more than a website provider. We are a comprehensive marketing partner ready to assist in your bike shop's growth. Whether you are looking for up-to-date content that you can publish yourself or prefer to use our team of experts for help, we have a solution for you. We have multiple marketing subscription packages available.
We have seasoned design and strategy professionals on our creative services team. We offer expert design solutions for your bike shop website, landing pages, direct mail, email marketing, social media, and more. Quotes available upon request.
Having fresh content on your website helps you rank higher in a Google search. Our marketing team creates
Your SmartEtailing online store is optimized to help your business appear in local search. Each website is natively equipped to perform well in search, and we offer additional tools to help you improve further. With our marketing packages we offer ongoing maintenance of optimizations to get your business in front of local buyers searching online.
At the top of our priority list is site speed. This is largely a function of how websites are graded by Google, but just as important, offers an element of customer service to your on-the-go customers. It is important to have your site load as quickly as possible. SmartEtailing is constantly investing in projects to increase site speed.
We work with many major brand managers in the cycling industry to help them effectively distribute marketing content to independent retailers. SmartEtailing helps you leverage the brands that you partner with to effectively merchandise new products, key categories, or promotional events on your website.
You can choose from our growing library of templates to achieve the look you want for your local business. SmartEtailing websites are designed to be fully responsive, meaning they work well for any screen size. Shoppers on a mobile phone get an experience as effective as a shopper visiting from a tablet or desktop.
SmartEtailing has a team that works exclusively on custom websites for bike shops. This team has designed and built websites for many of the largest and most respected bike shops in the industry. This team is available for free consultation about customizing the look and feel beyond what you might be able to achieve using our self-serve tools.
SmartEtailing responsive templates are built using the Bootstrap framework, the world's most popular front-end component library. Bootstrap is an open source toolkit for developing with HTML, CSS, and JS. Advanced users have access to tools for more ambitious customization. Our expert in-house marketing agency can design and build highly personalized websites. We have proven expertise from working with hundreds of independent bicycle retailers.
From your homepage to your service page, every page of your website can be customized using our intuitive drag-and-drop responsive page builder tools. Select from a number of pre-designed content blocks to meet your needs, upload and crop images, and edit text all within one easy-to-use interface. Change the order of page elements to meet your needs and schedule sections to turn on and off to make managing the seasonal demands of your business more practical.
We build out all of the product content from most cycling brands. Our products include high quality photos, experiential videos, descriptive features, and technical specifications. All you need to do is check the box for which brands you carry.
Once you have selected your template you can adjust your website settings to customize the colors, fonts, and styles throughout your site. A real-time preview shows you changes as you work so you can quickly personalize your SmartEtailing website.