Bike Shop Marketing Services

Get Started Now


Bicycle retail is changing. Consumers look online to educate themselves about their options, find a business that aligns with them, and make decisions about what and how to purchase often before they visit a physical store.

To compete in the new retail reality, your online presence must be one that invites users to easily find your site when they search for answers, then utilize it for education, information, and purchases (in-store or online).

When you partner with SmartEtailing for your website and marketing needs, you are able to leverage our team of web, design, and marketing experts who specialize in the bike retail space. Our team becomes your team.

SmartEtailing Marketing For Bike Shops

What will you be with the SmartEtailing
Digital Marketing Team on your side?

Be Relevant

With fresh content, unique design, an updated catalog, accurate inventory information, and an Account Coordinator who always keeps you ahead of the internet marketing curve, your shop will be relevant in the eyes of your customers and visitors.

Be Found

By constantly implementing search engine optimization strategies to align with the latest best practices and digital marketing trends, your site will be at the top of local search results when cyclists need new equipment, advice, or service.

Be Professional

Your local bike shop doesn’t need to look “too local.” Our team of marketing and design professionals can implement and maintain high quality marketing on your local website. From expert copy, effective calls-to-action, and premium design - we are your ideal partners.








Digital Marketing Content Services
Content package uploads 2 4
POS Sync Maintenance Yes Yes
Supplier Updates Yes Yes
Search Engine Optimization
SEO maintenance Basic Essential
Social Integration Yes yes
Website Services
Basic Page Maintenance   yes
Basic Site Styling   yes
Navigation Maintenance   yes
Customized graphics   yes

Digital Marketing Content Services

Frequent content updates: Stay relevant with fresh content about new products, seasonal tips, and holiday specials. Your site is updated at the optimal frequency to balance consistency with freshness

Custom graphic design: Show off your products and services with custom visual designs personalized for you: from homepage elements to building a Facebook event, our experts will design custom graphics to promote your specials, events, or services

Search Engine Optimization

Best practices: Stay ahead of your competitors with the latest SEO strategies by using our team of organic traffic specialists, who ensure best practices are used and your site is optimized for Google searches

Local focus: Own page one on Google in your local market with optimization strategies to make sure your store is found by local shoppers


Social Presence: Ensure customers can easily engage with you on social media by maintaining your social presence throughout your site and on special pages like events

Posts that convert: When you have posts to promote on social media, make sure they grab attention with custom graphics that will lead to clicks and conversions

Website Services

Link management: Ongoing auditing and optimizing of linking strategy and tactics in your header, footer, navigation and on pages ensures a flawless user experience and search engine crawl

Catalog maintenance: Your online product catalog and integrations will be managed and optimized to ensure your website delivers shoppers accurate information

Worry-Free Online Marketing

"The SmartEtailing marketing team has been invaluable in helping ensure that our business is competing for online traffic and in-store business."


Steve Beheler

Spokes Etc

Spokes Etc.

Marketing Strategies From SmartEtailing Work

"SmartEtailing has been our website and marketing partner for years. It has been a real relief to know that I can focus on my on-the-ground business strategies and pursue growth knowing that I’ve got a team of people ready to help me market my bike stores effectively."


David Sanborn

David’s World Cycle

David's World Cycle

Amazing Results

"Our market is very seasonal so I need professional marketing to help me capitalize on the narrow selling window each year. SmartEtailing has the marketing strategies and creative capability to help my business stand out and grow. Somehow they do it all while making it seem easy. How they do that I’ll never know."


Michael Reuter

American Cycle & Fitness

American Cycle & Fitness

Certified Google Partner

Working with a certified Google Partner means that you get best-in-class service. All of our Account Managers and Coordinators go through rigorous Google training and are credentialed professionals ready to assist you with your Google Advertising needs.

We are also an Official City Partner of Google's Get Your Business Online program. This means we are prepared with all of the resources necessary to get your business verified and positioned on Google quickly.

SmartEtailing is a Google Certified Partner