Bicycle retail is changing. Consumers look online to educate themselves about their options, find a business that aligns with them, and make decisions about what and how to purchase often before they visit a physical store.
To compete in the new retail reality, your online presence must be one that invites users to easily find your site when they search for answers, then utilize it for education, information, and purchases (in-store or online).
When you partner with SmartEtailing for your website and marketing needs, you are able to leverage our team of web, design, and marketing experts who specialize in the bike retail space. Our team becomes your team.
With fresh content, unique design, an updated catalog, accurate inventory information, and an Account Coordinator who always keeps you ahead of the internet marketing curve, your shop will be relevant in the eyes of your customers and visitors.
By constantly implementing search engine optimization strategies to align with the latest best practices and digital marketing trends, your site will be at the top of local search results when cyclists need new equipment, advice, or service.
Your local bike shop doesn’t need to look “too local.” Our team of marketing and design professionals can implement and maintain high quality marketing on your local website. From expert copy, effective calls-to-action, and premium design - we are your ideal partners.
|Digital Marketing Content Services|
|Content package uploads||2||4|
|POS Sync Maintenance||Yes||Yes|
|Search Engine Optimization|
|Basic Page Maintenance|
|Basic Site Styling|
Frequent content updates: Stay relevant with fresh content about new products, seasonal tips, and holiday specials. Your site is updated at the optimal frequency to balance consistency with freshness
Custom graphic design: Show off your products and services with custom visual designs personalized for you: from homepage elements to building a Facebook event, our experts will design custom graphics to promote your specials, events, or services
Best practices: Stay ahead of your competitors with the latest SEO strategies by using our team of organic traffic specialists, who ensure best practices are used and your site is optimized for Google searches
Local focus: Own page one on Google in your local market with optimization strategies to make sure your store is found by local shoppers
Social Presence: Ensure customers can easily engage with you on social media by maintaining your social presence throughout your site and on special pages like events
Posts that convert: When you have posts to promote on social media, make sure they grab attention with custom graphics that will lead to clicks and conversions
Link management: Ongoing auditing and optimizing of linking strategy and tactics in your header, footer, navigation and on pages ensures a flawless user experience and search engine crawl
Catalog maintenance: Your online product catalog and integrations will be managed and optimized to ensure your website delivers shoppers accurate information
"SmartEtailing has been our website and marketing partner for years. It has been a real relief to know that I can focus on my on-the-ground business strategies and pursue growth knowing that I’ve got a team of people ready to help me market my bike stores effectively."
David’s World Cycle
"Our market is very seasonal so I need professional marketing to help me capitalize on the narrow selling window each year. SmartEtailing has the marketing strategies and creative capability to help my business stand out and grow. Somehow they do it all while making it seem easy. How they do that I’ll never know."
American Cycle & Fitness
Working with a certified Google Partner means that you get best-in-class service. All of our Account Managers and Coordinators go through rigorous Google training and are credentialed professionals ready to assist you with your Google Advertising needs.
We are also an Official City Partner of Google's Get Your Business Online program. This means we are prepared with all of the resources necessary to get your business verified and positioned on Google quickly.