How strong is your website?

Evaluate your website and learn which best practices you are following.

Download Website Scorecard

Integrate a sophisticated website with marketing services to attract customers and win business in your local market.

Like having a virtual marketing director

"Being a small business owner I have to cover so many aspects of the business. Having SmartEtailing watch over our website and online store gives me peace of mind that it is always current and looking professional. One thing I can check off my list without having to worry about!"


Kelly Aicher

Bike Gallery, Portland, OR

ROI the first day!

"The new website is working already after just going live yesterday. A customer went on the website, looked at what we had in stock. Came in an hour later and bought a $700 bike with $500 in accessories before the store even opened. Virtual high fives!!!"

ROI the first day!

Shawn Fitzpatrick

Oxygen Bike Co

Online and offline, it’s a good customer experience!

"We worked with SmartEtailing to develop a completely unique website that embodies Landry's brand and provides an online customer experience that both supports and enriches our in-store experience. Updated inventory availability is as important online as it is in-store. Our product catalog makes the transition for customers seamless, no matter how they choose to shop with us."

Jack Johnson

Jack Johnson

Landry's Bicycles

Leveraging supplier inventory creates more sales.

"Because of Supplier Sync we’re getting many more orders per week than before we had this service. Just today we got a $50 order for a CycleOps accessory that we didn’t have in the store yet was available from our suppliers."

Charlie McCorkell

Charlie McCorkell

Bicycle Habitat


950 +

Bike Shop Websites

290 +

Marketing Clients

400 +

Brands In Catalog

475,000 +

Active Catalog SKUs

30 +

Supplier Integrations

The Benefits of a Shoppable Website

Deliver on consumer expectations by showing selection, pricing, and availability online.
Allow shoppers to buy when and how they want.

Attract Local Customers

Inform On-the-Go Shoppers

Leverage Supplier Inventories

Click-and-Collect Shopping

Capture Online Sales

Your Store is Always Open

Learn More


With a single partner, bike shop owners can meet all of their website and marketing needs.

Websites that Attract Customers and Sell Product

A turnkey technology and marketing solution for bicycle retailers ready to compete for modern shoppers.

Get a shoppable website that will compel visitors to buy from you, including:

  • 60,000+ active items integrated with your store’s POS and supplier warehouses
  • Local inventory and pricing displayed online for customers
  • Proven designs that are attractive, modern, mobile-friendly, and effective
  • Customizable for your brand and managed with self-service tools
  • Search-optimized for local traffic so your business will be found online
  • Powerful technology for a low monthly fee

Marketing that Compels Customers to Shop with You

Easy and affordable programs designed to enhance your marketing and grow your business.

Receive personalized marketing solutions that attract shoppers to your site and store, including:

  • Web pages planned, written, and designed to attract and inform customers about your products and services
  • Seasonal marketing strategies and graphics to keep your site fresh and professional, designed to help you sell more
  • Search Engine Optimization (SEO) to attract qualified leads to your business and improve organic ranking
  • Easy-to-leverage national promotions from the brands that you partner with in your local store
  • Features and services to help you attract more customers through email, search, and social

Integrations that Power your Local Website

The cycling industry’s commerce and data integration hub uniting retailers, brands, suppliers, and technology partners.

Thrive in a fast-changing retail world with data integrations so shoppers are informed and ready to buy, including:

  • Local pricing and availability information pulled from your business through POS Sync
  • Integration with brand and supplier pricing and inventory so visitors can browse and buy from your expanded online selection through Supplier Sync
  • Partnership with key distributors who provide direct fulfillment of online orders so you don’t hassle with picking, packing, and shipping
  • Powering the Buy Local Now service that enables national brands to show your local inventory on their brand website to deliver qualified shoppers or direct sales to your business

Download White Paper


A mobile-friendly website is an absolute must-have for independent bike shops who want to maintain, or grow, their business.

In this downloadable guide, you will learn:

  • What mobile-first web design is
  • How it can help your business
  • Tips and best practices for optimizing your site for mobile


Buy Local Now™ is a real-time product sourcing technology provided by SmartEtailing that connects ready-to-buy consumers on brand websites with local stocking retailers. It offers consumers same-day product availability and enables the specialty channel to compete more effectively with national chains and Amazon.

Register Your Business