Websites for Bike Shops

Bike shop websites that deliver results

Your website is an extension of your bike shop, inviting new shoppers and engaging loyal customers. The right website makes your business easy to find, accessible, and relevant. With SmartEtailing, your bike shop can have a fully automated online store that looks and functions great on any device.

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Your online store offers convenience

Consumers begin their buying journey online. Make shopping at your bike shop easy.

  • Increase in-store and online sales
  • Make it easy for shoppers to find your products 24/7
  • Save time with a pre-built cycling product catalog
  • Automate pricing and availability with POS integration
  • Expand your selection with supplier integrations
Online store offers convenience

Website Packages


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For one location bike shops that only want to sell in-stock bikes online for in-store pickup.

  • SEO friendly website
  • Bicycle category online with images + descriptions
  • Service appointment tool
  • Shopping cart capability
  • Accept online payments
  • In-store pickup functionality
  • Page library of relevant cycling content
  • Pre-built homepage content
  • Drag-and-drop personalization tools
  • Unlimited technical support
  • Single location only
  • Expedited and self-service onboarding
  • Maintenance packages available


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For bike shops who want to sell a limited assortment and only want to offer in-store pickup.

Additional features include:

  • Pre-built bike and accessories online catalog with images
  • POS Sync
  • Supplier Sync
  • Reporting dashboard
  • MAP protection
  • Multi-store functionality
  • Store-branded merchandise
  • Marketing packages available
  • Personalized and custom onboarding options

SmartEtailing Benefits

Website Sale


Create your online store with the market leader. Our platform is exclusively designed to serve local bike shops.

Integrated with your POS system


Get online fast and reduce maintenance. Connect your POS and suppliers to automatically build your online store.

Effective web design


Transform your site into a content-rich, interactive, marketing vehicle that makes shopping with your business intuitive.

Attract new customers to your bike shop

Attract new customers

Winning local product searches connects your bike shop with qualified buyers.

  • Help customers find the products you sell
  • Let shoppers browse the inventory on your shelves
  • Make buying from your bike shop easy
  • Increase your Google search ranking
  • Serve on-the-go shoppers using mobile devices
Attract new customers to your bike shop

Improve customer loyalty

With an effective online store you have more ways to engage your current customers.

  • Merchandise seasonal and new products
  • Satisfy your customers’ shopping preferences
  • Make searching your product selection easy
  • Improve marketing results with better calls to action
  • Offer the convenience found at mainstream retailers
Improve customer loyalty
We make it easy

We make it easy

SmartEtailing only works with bike shops so everything we do fits your business.

  • Drag-n-drop editing tools
  • Customizable website templates
  • Automated with bicycle industry integrations
  • Prebuilt product content and seasonal marketing
  • Friendly support and optional marketing services
We make it easy

We work with every brand

Specialized bicycles
Giant bicycles
Cannondale bicycles
FELT bicycles
Salsa Cycles
Quality Bicycle Parts
FUJI bicycles
Jamis Bikes
Haro Bikes
Surly bikes
Santa Cruz bikes
Bell helmets

Online stores start at

/ mo

Get Started

Every website includes:

  • Pre-built online catalog
  • Point of sale integration
  • Service appointment tool 
  • Shopping cart capability
  • Search optimized location page
  • Intuitive personalization tools
  • Seasonal marketing content
  • Buy Local Now reporting
  • Personalized setup available

Websites for bike shops

  • Keep your virtual shelves stocked
  • Provide a modern shopping experience 
  • Custom designed for your brand
  • Free client support to make it easy
Get Started

More Resources

Enriches Our In-Store Experience

"We worked with SmartEtailing to develop a completely unique website that embodies Landry's brand and provides an online customer experience that supports and enriches our in-store experience. Updated inventory availability is as important online as it is in-store. Our product catalog makes the transition for customers seamless, no matter how they choose to shop with us."

Tom Henry

Tom Henry

Landry's Bicycles

Landry's Bicycles

Growing Our Multi-Channel Business

“We’ve been working for years to grow our multi-channel business. SmartEtailing is an essential partner because we’re able to outsource software development and content production costs. With our new responsive website we are confident that we can achieve our growth objectives.”

Ken Martin

Ken Martin

Mike's Bikes

Mike's Bikes

Amazing Results

“I get far better results (both gross dollars and return on investment) from my website than any other advertising medium. During our selling season, for every dollar ($1.00) we spent on our SmartEtailing website, we generated $108.70 of verifiable in-store sales. These are sales made to people that brought a printed coupon or product page from our website into the store. These website-driven sales accounted for 6.1% of our total sales volume. As amazing as these results are, I can only wonder how many more website-related sales we made to people that didn't bring in a printout.”

Kozy's Cyclery

Ron Kozy

Kozy's Cyclery

Kozy's Cyclery

Want to see SmartEtailing in action?

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