"Before returning to SmartEtailing I worked with numerous web developers, and they always insisted that original content is key. Organic search optimization through original pictures and content is important, but having a robust catalogue of products has proven to be far more important. Upon switching back to SmartEtailing I instantly saw an uptick in sales, often for items we didn’t have in the store yet that were available "in warehouse," and also many sales of hard-to-find bicycles that we do have in stock. I have been surprised how many phone calls and sales this transparency and visibility of products have brought to our stores. As far as I am concerned, SmartEtailing is the clear leader for our industry. "