Online Product Catalog

The power every independent bicycle retailer needs to succeed


A Bike Shop's Best Online Product Catalog Option

SmartEtailing empowers your bike shop to provide customers with an accurate, shoppable online product catalog that shows your in-store inventory and local pricing online.


New items annually


Individual SKUs annually


Brands in the catalog

Online merchandising best practices

Just as you merchandise your products in your store, we’ll handle merchandising them on your website.

High quality photos
Experiential videos
Descriptive features
Technical specifications
User Reviews

An experience valued by customers

With sortable and filterable list views, including local availability, we ensure your customers can find what they need when they want. Whether they “add to cart” and buy online or visit the store already knowing what you carry, your customers will be more informed and more likely to shop with you.


Data under the hood; Customers at the forefront

Data from your POS and your suppliers’ inventory is integrated seamlessly with your SmartEtailing website to provide shoppers a unique experience that leaves them feeling well-served. When your site delivers the products they are searching for, they begin to trust your business and accept you as a valued resource in their shopping decisions. Learn about integrations.

Turn your website into your top salesperson

By adding a shoppable online catalog to your site, it will attract shoppers searching for the gear they want and guide them to potential products that match what they’re looking for. Whether they buy online or come into your store knowing it’s in stock, make your website work for you!


Easy for consumers to browse, buy, and review.

RocknRoad catalog